Failure and Success Stories of top Brands Operating in Québec is the second eDocument published by Mouton Marketing Inc.
Following 5 Marketing Tips to Conquer Québec, this second eDocument explores in detail the fascinating complexity of the Québec Market.
Through the 6 Case Studies presented, the reader delves into a world of marketing successes and failures. From McDonald’s triumphant market adaptability to Adidas’ faux pas leading to national controversy, these stories are all characterized by the unique consuming habits of the Québec Market.
Included in this eDocument:
Brands & Public Display
McDonald’s & the art of Adapting
Walt Disney & Québec-Centric Advertisement
Canadian Tire, Walmart & National Holidays
Buick & Unwanted Innuendos
Adidas & How to Cause a National Controversy