Happy Family Day!
To celebrate this special day in our calendar, Mouton thought it would be interesting to discuss Advertising to Kids in Québec.
Unlike in other provinces, advertising directly to children under the age of 13 years of age is banned in Québec. Essentially, companies can’t run ads targeted to children on the radio, television, online, mobile phones, printed material, signage, or promotional items if it is intended for children or appealing to them. Thus, the product or service doesn’t have to be exclusively intended for kids for an ad to be considered appealing to them. If you are unsure about your advertisement, ask yourself these five questions:
- Who does my campaign target?
- Does my campaign appeal to children?
- Does the message or design of the campaign catch the attention of children?
- Are kids targeted by my campaign?
If the answer to any of these questions is yes, your campaign might be banned in Québec.
If you are unsure about the way you operate in Québec, don’t hesitate to seek legal advice. There are plenty of lawyers in Québec who can assist you with your legal questions. You might end up saving money and time in the end!