Social Space | Blog

Welcome to our social space, where you can find the latest blog entries, news, and social posts from Mouton Marketing & partners

Français

Buyer Personas : À quoi ça sert et comment en tirer profit ?

Avec l’avènement des technologies et l’accessibilité à internet, les habitudes de consommation ont évoluées et les stratégies de positionnement, ciblage et segmentation occupent une place différente au sein des entreprises. Aujourd’hui, le INBOUND marketing est plus présent que jamais, surtout en raison de la montée en flèche de la popularité des médias sociaux. C’est d’ailleurs…


Written by Cynthia Blackburn
English

Sexism in Machine Translation

John and Jane are both looking for new jobs in the tech field. They both have a similar level of education and similar job experience. However, when looking for positions on online job sites, John is shown far more high-paying job postings than Jane. This is due to processes called “machine learning” and “word embedding”….


Written by Leah Brown
English

Welcome to our new website!

Thanks for visiting our new website! 2020 turned out to be a challenging year for small and medium businesses across Canada.  During this period, my team and I worked on developing a new approach to providing clients with marketing, translation and media services. This website is the first step on this journey. We are so…


Written by Guillaume Huppé
English

10 Automations Small Business Should Consider to Grow More Successful

Process automation can seem like a daunting prospect for small businesses, however, with the increasing availability of automation software and tools, it is now far less expensive than ever before. As a result, small to mid-sized businesses can reap the benefits of automated processes as an alternative to hiring people to perform time-consuming tasks. Automated…


Written by Guillaume Huppé
Français

Page ou groupe Facebook : lequel faut-il choisir?

De nos jours les entrepreneurs pensent à Facebook avant même d’avoir un site internet. À plusieurs reprises, les entrepreneurs me disent : « Mon entreprise doit être sur Facebook. Tout le monde est sur Facebook ! ». Plus de 75% de la population canadienne se connecte au réseau social chaque mois, dont plus de la…


Written by Cynthia Blackburn